TALENT OF A DECORATOR FOR BUILDING A BUSINESS. Business process brings a lot of satisfaction, challenges and new things

TALENT OF A DECORATOR FOR BUILDING A BUSINESS. Business process brings a lot of satisfaction, challenges and new things

Inga used to be an artist-designer, but now she works in a completely different field. From time to time, Inga continued her hobby, because friends and acquaintances knew that she could perform various works when an artistic point of view was needed. However, she was not really focused on her own business. Inga was encouraged by a Christmas market organized at her current workplace. She decided to take part in it with her products: New Year’s greeting cards and Christmas wreaths. Demand grew so rapidly that she was unable to meet it. She realized that it was necessary to keep doing what she does not only for Christmas, but also on a daily basis – after work in her free time. This is how a business idea was born!

Currently, Inga provides various artistic design services and products, such as floristic, decoration and drawing services, as well as greeting cards, gift envelopes, paper artwork, Christmas decorations and wreaths.

At the initial stage of her business, Inga mainly thought how to bring her idea to life and applied much effort to understand client needs. Now she pays more attention to product quality and fulfilment of own ideas.

Inga focuses on larger orders and tries to calculate gained profit. For example, greeting cards and gift envelopes are no longer made to order. They are created only for stationery shops where her products are delivered. There is a special assortment prepared exclusively for crafts fairs. Inga also developed full-cycle proposals for weddings, anniversaries and festive decorations.

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