Ieva is currently engaged into cultivation and propagation of herbs and aromatic plants, as well as research on their usage. Her previous work experience is related to vegetable and crop growing, but at that time Ieva did not have time to think about additional activities due to intensive work schedule. During her career, Ieva accumulated various business stories from different entrepreneurs operating in the same field and had work experience in Finland, Lithuania, Estonia and other countries.
Ideas were already known and would be enough for several businesses. The only thing that lacked was an impulse that would help turn them into reality. The impulse was given by Ieva’s family members and daughter, who said that she should try her hand at running a business. So Ieva began not only to grow herbs and aromatic plants for herself and close ones, but also make various products out of them.
Herbal compositions and boxes with sprouts can be sold quickly in the spring. Ieva’s daughters help with selling by taking them to a city with a greater demand for such kind of products, as they can be grown on balconies or terraces. Herbal compositions are used for interior beauty and practical purposes. Herbs can be consumed during the whole summer. Several aromatic plants grown in Latvia were not heard of before.
Ieva emphasizes that she enjoys growing plants and herbs, experimenting and inventing products. However, she dislikes working with clients and implementing marketing activities. She asks her family to help in this domain.